mascara

mascara Wholesale Suppliers

Mascara wholesale supply spans the full eye-cosmetics specialty — volumising mascaras (the dominant thickening + bold-lash sub-segment with Maybelline Lash Sensational + L'Oréal Voluminous + Lancôme Hypnôse + Charlotte Tilbury Pillow Talk Push Up Lashes + Pat McGrath FetishEyes specialty), lengthening mascaras (the elongating + extending sub-segment with Maybelline Lash Lift + Benefit BADgal Bang + They're Real! + Diorshow Iconic Overcurl specialty), waterproof + tubing mascaras (the smudge-resistant + transfer-resistant sub-segment with Tarte Lights, Camera, Lashes! + Blinc + Glo Skin Beauty + Kevyn Aucoin specialty), curling + lifting mascaras (the lash-curl-amplification sub-segment with Maybelline Falsies Push Up Drama + Tarte Maneater + IT Cosmetics Superhero specialty), tubing mascaras (the polymer-encapsulation tube-style sub-segment with Blinc + Glo Skin Beauty + Surratt + Hourglass tubing specialty), conditioning + serum mascaras (the lash-treatment hybrid sub-segment with grandeLASH-MD + RevitaLash + Lancôme Cils Booster + Etat Pur specialty), eyelash growth + lash-extension specialty programmes (Latisse + LATISSE-comparable + EyEnvy professional channel), private-label + indie + clean-beauty mascara programmes, and the children's + teen-targeted gentle mascara segment subject to additional regulatory diligence. The verified mascara suppliers on WholesaleUp operate across the EU, UK, and North America with multi-region warehousing. Channel mix and supplier archetypes. Mascara sourcing splits across four distinct supplier archetypes. [Manufacturer-direct](/suppliers/manufacturers) accounts dominate volume — production hubs in China + Korea (the dominant global mass + K-beauty mascara manufacturing cluster), Italy (premium specialty + Made-in-Italy luxury-cosmetics heritage including Cosmint + Intercos + Chromavis + Fareva specialty contract-manufacturers), France (heritage + premium-luxury specialty), Germany, US (specialty premium + clean-beauty contract manufacturing), and Japan (specialty K-beauty + J-beauty + tubing-mascara specialty manufacturers). Authorised [wholesalers](/suppliers/wholesalers) and brand-direct distribution carry trade-channel staple-brand inventory across regional appointed-distributor networks. [Importers](/suppliers/importers) and parallel-import specialists move authorised stock between regions. [Liquidators](/suppliers/liquidators) clear excess seasonal stock at 50-75% off retail. Sub-vertical breakdown by buyer profile. Volumising-mascara buyers (mass beauty retailers, online-DTC beauty brands, department-store premium-beauty counters) prioritise wand-spec disclosure (typical wand types: ball-tip + comb + spiral + curved + tapered + fan + plumping-bristle wand variations + each formula carries unique wand-design IP), brush-fibre composition (silicone vs natural-bristle vs nylon), formula-spec (wax-based vs water-based vs polymer-tubing technology), and ophthalmologist-tested + dermatologist-tested + contact-lens-safe certification. Lengthening + curling + lifting mascara buyers prioritise wand-spec + lash-clinging-fibre technology + curl-retention claims. Waterproof + tubing mascara buyers prioritise smudge-resistance + transfer-resistance lab-test data + removability claims (warm-water removal for tubing specifically). Conditioning + serum mascara buyers prioritise active-ingredient disclosure (peptides + panthenol + biotin + caffeine + lash-conditioning oils). Eyelash-growth specialty buyers carry FDA + EU MDR compliance considerations (Latisse is FDA-approved prescription-only). Private-label + indie buyers prioritise contract-manufacturer reputation + clean-beauty-formula compliance. Children's + teen-targeted buyers carry restricted-ingredient + lower-pigmentation compliance. Verification and certification posture. Every mascara supplier account on WholesaleUp goes through documentary review before profile activation. Mascara-specific compliance signals: EU CPNP (Cosmetic Products Notification Portal) registration mandatory for all cosmetic products sold into EU markets, FDA registration for US-bound stock, ISO 22716 GMP for the cosmetic-manufacturing facility, EFfCI cosmetics ingredient-supplier audit framework, ophthalmologist-tested + dermatologist-tested certification per formula, contact-lens-safe certification, allergen-free + fragrance-free formulation disclosure, Halal certification for the GCC export route, Vegan + cruelty-free third-party certifications (Leaping Bunny + PETA + Vegan Society), plus social-compliance audits (WRAP for US-channel; BSCI / SEDEX SMETA for EU + UK channel). Eyelash-growth specialty programmes (Latisse + EyEnvy professional-channel) carry FDA + EU MDR regulatory considerations. Authorised paper-trail provenance for designer + premium-luxury mascara brands (Maybelline + L'Oréal + Lancôme + Charlotte Tilbury + Pat McGrath + Diorshow + YSL + Tom Ford + Hourglass) is critical for marketplace-led resale. [Standard+](/retailer-upgrade) tier viewers see additional trust signals on each profile. MOQ and commercial posture. Mascara MOQ varies by archetype + sub-vertical. Mass + drugstore-tier wholesalers operate at 12-24 pieces-per-design case-pack with full-pallet pricing tiers at 144+ pieces (typical multi-formula pallet covers 4-8 formula variations simultaneously across volumising + lengthening + waterproof + curling + conditioning sub-verticals). Authorised brand-direct distribution typically quotes 24-piece minimums per design + colourway. [Private-label](/suppliers/private-label) production runs from manufacturer-direct accounts typically start at 500-1,000 pieces per design with custom packaging + custom-wand specification + custom-formula development. Pricing posture: value-tier blank private-label mascaras from manufacturer-direct at £0.50-£2.50 per piece at full container; mid-tier private-label at £1.50-£6 per piece; mass-tier authorised (Maybelline + L'Oréal + Revlon + NYX + Wet n Wild + ELF) at £2-£10 per piece; mid-tier authorised (Benefit They're Real! + Tarte Maneater + Urban Decay + NARS + Stila + Lancôme + IT Cosmetics + ColourPop) at £8-£25; premium-tier authorised (Charlotte Tilbury + Pat McGrath FetishEyes + Hourglass + Bobbi Brown + Estée Lauder + Lancôme Hypnôse) at £18-£40; designer + luxury-tier (Tom Ford + YSL + Dior + Chanel + Givenchy + Hermès Beauty + Gucci Beauty) at £35-£90; tubing + specialty (Blinc + Glo Skin Beauty + Surratt) at £15-£50; conditioning + serum specialty (grandeLASH-MD + RevitaLash + Lancôme Cils Booster) at £35-£200; eyelash-growth specialty (Latisse-comparable) at £40-£200; clean-beauty + indie at £8-£30; children's + teen-targeted at £3-£10. Lead times: 75-130 days from purchase order to dispatch. How to shortlist on this page. Use the sidebar filters to narrow by supplier archetype, country of operation, supply model, MOQ tier, certification mix (CPNP + FDA + ISO 22716 + EFfCI + ophthalmologist-tested + Leaping Bunny + Vegan Society), and verification status. Free buyers can contact every Supplier Pro member; [Standard+](/retailer-upgrade) buyers can enquire on every mascara supplier regardless of supplier-tier; Premium and [Premium+](/retailer-upgrade) buyers also get full directory contact access. For brand-build private-label programmes (custom-wand-spec + bespoke formula + clean-beauty + tubing-technology + conditioning-active specialty), [Premium+](/retailer-upgrade) buyers can use [Custom Sourcing](/custom-sourcing). Cross-link sourcing: pair mascaras with [lipstick](/a-z/lipstick) for makeup-set coordinated programmes, with [cosmetics](/a-z/cosmetics) for the broader beauty collection. Vertical-specific risk diligence on mascaras. Beyond baseline CPNP / FDA / ISO 22716 posture, several sub-verticals carry heightened diligence weight. Eyelash-growth specialty programmes (Latisse + Bimatoprost-based formulations) carry FDA prescription-only restrictions in the US + EU MDR Class IIa medical-device considerations + EU Cosmetic Regulation 1223/2009 prohibited-ingredient disclosure. Ophthalmologist-tested + contact-lens-safe certification claims should carry independent third-party clinical-test certification per formula. Vegan + cruelty-free + clean-beauty claims should carry Leaping Bunny + PETA + Vegan Society + EWG verification. Children's + teen-targeted mascara programmes carry restricted-pigmentation + restricted-preservative compliance under EU + UK + US children's-cosmetics regulatory frameworks.