
Find verified wholesale suppliers, distributors, and liquidators stocking GE. Each supplier on WholesaleUp is rated and reviewed, with verified contact details, supply models (wholesale, dropshipping, clearance), and country of operation displayed on every profile.
GE Appliances' product range - the major-appliance flagship portfolio (refrigerators, ranges, ovens, dishwashers, washers, dryers, microwaves), the GE Profile premium-tier line, the Cafe Series designer-positioned range, the Monogram ultra-premium luxury kitchen line, the…
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
Contact details hidden
Register free, then contact verified suppliers directly — no commission.
GE Appliances' product range - the major-appliance flagship portfolio (refrigerators, ranges, ovens, dishwashers, washers, dryers, microwaves), the GE Profile premium-tier line, the Cafe Series designer-positioned range, the Monogram ultra-premium luxury kitchen line, the Haier-branded entry-tier (sister brand under the same parent), and the small-appliance and home-comfort extension (window air conditioners, dehumidifiers, water-filtration systems) - is distributed wholesale through GE Appliances' authorised-distributor network across the EU, UK, and North America. The verified GE x home-garden suppliers on WholesaleUp span four trade tiers: GE Appliances-direct B2B accounts (Louisville, Kentucky headquartered post the 2016 Haier acquisition with regional sales offices in Europe and Asia), authorised national distributors carrying the full major-appliance catalogue, kitchen-and-bath specialty wholesalers servicing the GE Profile + Cafe + Monogram premium tiers, and authorised liquidator partners handling end-of-line, scratch-and-dent, and pre-generation clearance.
GE Appliances was acquired by Haier Group (Qingdao, China-based; one of the world's largest white-goods manufacturers globally) in 2016 for $5.4B. Post-acquisition the GE Appliances corporate operation has remained Louisville-headquartered with substantial US-domestic manufacturing across Kentucky, Tennessee, Alabama, and Georgia plants - this matters for the wholesale trade because the "Made in the USA" positioning on much of the GE Profile and Cafe Series ranges remains commercially material in the US channel. The Haier parent provides global sourcing efficiency and a path-to-market for sister brand Haier (entry-tier) and Hotpoint (UK / EU brand also acquired by Haier in 2014) without competing-brand confusion. The wholesale-rotation specialists in this category are typically multi-brand white-goods distributors carrying GE alongside Whirlpool, LG, Samsung, Bosch, and the regional premium brands (Sub-Zero / Wolf, Miele, Liebherr).
GE Appliances wholesale pricing follows a consistent pattern: roughly 25-35% below MSRP for authorised dealers buying in pallet quantities, 30-40% below MSRP at distributor level. Major-appliance SKUs (refrigerators, ranges, washer-dryer pairs) wholesale at the tighter end of that band reflecting controlled-pricing posture and the heavy-logistics nature of the category; GE Profile and Cafe Series premium-tier wholesale 28-38% below MSRP. The Monogram luxury kitchen line operates through specialty kitchen-and-bath dealers with stricter authorisation and tighter wholesale margins (22-30% below MSRP). Small-appliance and home-comfort SKUs (window AC units, dehumidifiers, water-filtration) wholesale 30-42% below MSRP and carry healthier seasonal velocity.
Resellers placing GE Appliances inventory on Amazon, eBay, Best Buy Marketplace, Lowe's Marketplace, OTTO, and Allegro need formal authorised-reseller documentation. Amazon Brand Registry covers the GE Appliances catalogue and unauthorised listings face takedowns within 7-14 days. Major-appliance listings additionally face shipping-and-installation compliance (white-glove delivery requirements, in-home installation paperwork, regional electrical-spec compliance - 110V US vs 220V EU/UK; 60Hz vs 50Hz). The compliance documentation chain for authorised resale: distributor-tier letter, per-SKU authorisation list, territory permitted, channel cleared, regional electrical-spec validated.
GE Appliances' portfolio spans multiple home-garden L2 cells. Refrigeration L2 (refrigerators, freezers, beverage coolers): the highest-MSRP-per-unit category and the headline brand surface. Cooking L2 (ranges, ovens, cooktops, microwaves): heavy-logistics SKUs with paired wholesale economics. Laundry L2 (washers, dryers, washer-dryer combos): seasonal-cyclical with peaks Q4 + tax-refund season. Dishwashing L2 (dishwashers, dishwasher-drawers): steady velocity. Small-appliance L2 (countertop microwaves, small fridges, water-filtration): healthier wholesale margins and faster turnover. Home-comfort L2 (window AC, dehumidifiers): heavily seasonal (April-August peaks).
For online major-appliance retailers, GE is one of the volume-anchor brands at the mid-premium tier. For brick-and-mortar appliance retailers, the GE Appliances regional-distributor relationship is typically a 6-12 week onboarding cycle and requires demonstrated installation/delivery capability. For multi-territory distributors, the regional-electrical-spec dimension dominates: US-spec inventory cannot be sold into EU/UK without spec conversion. For marketplace sellers, authorised-paperwork is essential and white-glove fulfilment partnerships are typically required. For builder-supply and new-construction-channel buyers, GE Appliances operates a separate Builder programme with distinct pricing and allocation terms.
Margin economics on GE wholesale lots vary by buyer profile and category. Online major-appliance retailers achieve 12-20% gross margin on flagship refrigerators and ranges (the heavy-logistics nature compresses margins) but 20-30% on small-appliance and home-comfort SKUs with simpler delivery economics. Brick-and-mortar appliance retailers achieve 18-26% per-unit margins paired with installation-and-delivery service revenue. Builder-supply channel achieves 15-22% per-unit margins but very high absolute throughput on volume contracts. Scratch-and-dent and end-of-line liquidation lots offer the deepest absolute margins (often 35-50% retail mark-up) but require careful regional-spec validation and customer-expectation framing.
GE Appliances is one of the volume-anchor brands in the major-appliance category and the Haier-owned American operation is a meaningful surface in the home-garden wholesale trade. Whether you're stocking a multi-brand major-appliance retail rotation across the EU, UK, and North America, building a GE Profile or Cafe Series premium-tier kitchen-and-bath assortment, expanding a Builder programme allocation for new-construction supply, or running a marketplace operation with full GE-authorised paperwork - the verified GE x home-garden suppliers on WholesaleUp surface authorised-tier-letter status, regional-electrical-spec posture, MOQ structure, and territory rights up front. [Standard+](/retailer-upgrade) and [Premium+](/retailer-upgrade) buyers see full supplier contact and authorised-dealer documentation. Cross-reference [GE x electronics-technology](/a-z/ge/electronics-technology) for the small-appliance adjacency, [authorised distributors](/suppliers/distributors), and [appliance-channel wholesalers](/suppliers/wholesalers). For private-label major-appliance briefs alongside GE allocations or Builder-channel exclusivity briefs, open a [Custom Sourcing](/custom-sourcing) request.
312.24%
Average markup at wholesale prices
35,300+
Live Deals
125+
New Suppliers in the past 7 days
Access 30,800+ verified suppliers and exclusive wholesale deals with the best margins.