Maxim Surplus & Clearance

We are a multi-award-winning global brand distributor and strategic partner for fast-moving consumer goods, with over 45 years of industry expertise. We operate at scale, combining the efficiency of a wholesaler with the capabilities of a brand owner to deliver end-to-end solutions that drive growth across domestic and international markets. Working with leading global brands as well as emerging challengers, we provide a fully integrated service offering. This includes distribution, international sales, digital and eCommerce support, brand development, and marketing activation. Our in-house teams collaborate closely with partners to unlock new opportunities, maximise product visibility, and accelerate sales performance across multiple channels. We supply customers in over 100 countries, supporting a diverse client base that spans retail, wholesale, online marketplaces, and export partners. Our operational infrastructure, combined with data-driven insight and market expertise, enables us to respond quickly to changing consumer trends and retailer demands. Our portfolio covers a broad range of high-performing FMCG categories, spanning over 9,000 SKUs. We are proud to hold exclusive distribution partnerships across a number of brands, offering tailored route-to-market strategies that deliver long-term value.

Over 9000 products within the following categories: Toiletries, household, food and drink, cosmetics, skin care, sun care, health and wellness, electricals, stationery, fragrances, baby and child, gift sets, pet products, confectionery.

With over 50 years of experience, we are a family-run international wholesaler and distributor of fast-moving consumer goods, proudly operating from our 50,000 sq ft facility in Leicester, England, and offices in London. Since launching our online platform in 2001, we’ve offered businesses access to over 13,000 high-quality products across categories like health and beauty, household essentials, stationery, toys, and seasonal items. Our extensive range includes trusted household brands and exclusive pound lines, all sourced directly from manufacturers to ensure authenticity and competitive pricing. We cater to a diverse clientele, from small startups to large retailers, convenience stores, and even government organizations, with no minimum order value and free next-day delivery on qualifying orders. Our dropshipping services, tailored to modern business needs, minimize stockholding while maximizing choice. Committed to customer satisfaction, we provide secure online ordering, live stock updates, and dedicated support, ensuring seamless transactions and reliable global distribution.

Health & Beauty, Toiletries, Haircare, Skincare, Bodycare, Hand Sanitizer, Oral Care, Deodorants, Shaving, Makeup, Perfumes, Feminine Hygiene, Baby Products, Household, Cleaning Products, Air Fresheners, Kitchen Towels, Toilet Rolls, Dishwashing, Laundry, Batteries, Stationery, Pens, Pencils, Notebooks, Envelopes, Art Supplies, Office Supplies, Toys, Outdoor Toys, Indoor Toys, Plush Toys, Educational Toys, Party Supplies, Balloons, Party Decorations, Party Bags, Christmas, Christmas Decorations, Christmas Crackers, Christmas Lights, Gift Wrap, Home & Garden, Gardening Tools, Plant Pots, Garden Decor, Kitchenware, Storage Solutions, Pet Supplies, Pet Food, Pet Accessories, Smoking, Lighters, Rolling Papers, Vaping, Sport & Leisure, Fitness Equipment, Camping Gear, Travel Accessories, Food & Drink, Snacks, Confectionery, Beverages, Canned Goods, Clothing, Workwear, Safety Footwear, Accessories, Tools & Diy, Hand Tools, Power Tools, Hardware, Electrical, Light Bulbs, Extension Cords, Pound Lines, Clearance, Best Sellers, New Arrivals, Pallet Deals.

Ariel, Bold, Durex, Fairy, Gillette, Head & Shoulders, Insette, Loreal, Lynx, Nicky, Nivea, Oralb, Persil, Radox, Sure, Tresemme, Wilkinson Sword, Duracell, Energizer, Hygenix, Magnum, Active, Impulse, Dove, Vaseline, Colgate, Palmolive, Schwarzkopf, Simple, Carex, Dettol, Domestos, Harpic, Comfort, Surf, Lenor, Pantene, Aussie, Elvive, Garnier, Sanex, Imperial Leather, Baylis & Harding, Andrex, Cushelle, Plenty, Finish, Calgon, Vanish, Airwick, Glade, Smint, Wrigley, Mars, Nestle, Cadbury, Kinder, Galaxy, Maltesers, Haribo, Swizzels, Vimto, Orbit, Extra, Cocacola, Pepsi, Lucozade, Red Bull, Monster, Relentless, Tangle Teezer, Denman, Wet Brush, Braun, Philips, Remington, Babyliss, Wahl, Always, Tampax, Bodyform, Pampers, Huggies, Johnsons, Sudocrem, Fairy Non Bio, Persil Non Bio, Ecover, Method, Flash, Mr Muscle, Zoflora, Parozone, Bloo, Cif, Jeyes, Stardrops, Elbow Grease, Astonish, Eveready, Varta, Staedtler, Bic, Paper Mate, Sharpie, Crayola, Helix, Sellotape, Pritt, Lego, Playmobil, Barbie, Hot Wheels, Nerf, Hasbro, Mattel, Fisherprice, Vtech, Chad Valley, Disney, Peppa Pig, Paw Patrol, Thomas & Friends, Smiffys, Amscan, Party Delights, Ginger Ray, Wilton, Slush Puppie, Yankee Candle, Woodwick, Lily Flame, Shearer Candles, Draper, Black & Decker, Stanley, Bosch, Dewalt, Makita, Faithfull, Silverline, Roughneck, Jcb, Hyundai, Energizer, Duracell, Ansmann, Uniross, Kodak, Panasonic, Rayovac, Eveready, Varta