Squishmallows wholesale lots on WholesaleUp flow through Jazwares authorized distribution (Jazwares — owned by Berkshire Hathaway's Alleghany subsidiary since 2022 — owns the Squishmallows brand outright following acquisition of Kellytoy in 2020), toy-and-plush wholesalers, off-price partners, parallel-import specialists, and end-of-collection clearance channels across the EU, UK, and North America. The range spans the core plush sizes (3.5", 5", 8", 12", 16", 20", 24") plus thousands of named characters released across themed waves (Squad collections, holiday collections, fandom collections, mystery squads); the brand is highly collectible and counterfeit-prevalence is a major diligence concern.

When shortlisting Squishmallows deals, verify size, character/wave, packaging (tag intact), counterfeit-diligence, lot grade, and MOQ together. Filter by supply model and country, and ask for tag-visible photography plus counterfeit-detection documentation before committing.