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Seven purposes, per Privacy Policy §2: to provide and manage your access (contract), improve services (legitimate interests), personalise newsletters, browsing, and product recommendations (consent), send promotional updates (consent / legitimate interests), protect security and prevent fraud — including bot detection, rate limiting, login monitoring, and password-breach checking (legitimate interests), generate aggregated anonymised statistics on platform usage and category trends (legitimate interests), and display a real-time "online now" presence indicator to peers you're in active contact with (only a derived ten-minute boolean flag is shared, never the underlying timestamp — legitimate interests). We never sell or rent your data.