Question 1

Can I be both a buyer and a supplier?

Accepted Answer

Yes. WholesaleUp™ uses a dual-tier model — you hold a buyer tier and a supplier tier independently. Upgrading one doesn't affect the other. [Supplier Pro](/pro) includes Premium+ buyer access as a bundled benefit.

Common edge case: if you already hold Premium+ and then become a Supplier Pro (or vice versa), the Premium+ benefits **don't stack**. You keep a single 750 website-visits/month cap and a single 50-template enquiry limit — the caps are not doubled. Supplier Pro simply ensures you have Premium+ buyer access alongside your supplier tier.

Upgrade path: if you already hold an active Premium+ package when you buy Supplier Pro, tick the **Apply credit** checkbox on the Upgrade button to deduct [pro-rata credit](/help/faq?q=pro-rata-credit) for your unused Premium+ time from the Supplier Pro price. Credit is capped at the Supplier Pro price and never refunded as cash. The same rule applies from Standard or Premium.

Question 2

What is WholesaleUp™?

Accepted Answer

WholesaleUp™ is the Web's largest database of verified wholesale, liquidation, and dropship suppliers across the EU, UK, and North America. We connect retailers with verified suppliers across 40+ product categories, providing access to thousands of wholesale deals, supplier contact details, and sourcing tools. With 30,600+ verified suppliers and 100+ registered resellers, we operate a zero-commission model — transactions happen directly between buyers and suppliers.

Question 3

How does WholesaleUp™ work?

Accepted Answer

Buyers browse [deals](/deals) and [suppliers](/suppliers), send enquiries, and negotiate directly. Suppliers list products, respond to enquiries, and manage deals via their [dashboard](/dashboard). WholesaleUp™ facilitates the connection — transactions happen directly between buyer and supplier.

Question 4

Is WholesaleUp™ free to use?

Accepted Answer

Yes — creating a [WholesaleUp™ account](/register) is free, and Free-tier buyers can browse all deals, view profit calculations, and contact Supplier Pro members. Paid buyer tiers (Standard, Premium, Premium+) unlock additional features like the full supplier database, directory-wide contact, saved keywords, and custom sourcing support. [View buyer pricing](/retailer-upgrade) for details.

Separately, suppliers can choose between Supplier Free and [Supplier Pro](/pro) memberships, with Pro offering enhanced visibility and priority placement. Buyer and supplier tiers are independent — you can hold both simultaneously.

Question 5

What countries do you cover?

Accepted Answer

We list suppliers from over 150 countries including the UK, Germany, Netherlands, Poland, Spain, Italy, France, and the USA. Most suppliers ship internationally and many offer dropshipping.

Question 6

What types of suppliers are on the platform?

Accepted Answer

Eight sourcing-relevant types to filter for:

1) Wholesaler — bulk at trade prices
2) Distributor — authorized distribution for established brands
3) Manufacturer — direct from factory
4) Brand Owner — owns and sells its own range
5) Importer — brings goods in from overseas
6) Private Label / White Label — manufactures products you rebrand
7) Liquidator — surplus, returns, and clearance at deep discount
8) Dropshipper — ships directly to your customers

Plus four specialist types (Exporter, Trading Company, Sourcing Agent, Artisan / Maker), all available in the filter sidebar on the [suppliers page](/suppliers).

Question 7

What product categories are available?

Accepted Answer

13 top-level categories with 104 subcategories spanning electronics, fashion, home & garden, health & beauty, toys, automotive, sports, food & drink, pets, office, industrial, and more. Browse the full list on the [categories page](/categories).

Question 8

How do I contact WholesaleUp™ support?

Accepted Answer

Head to the [Contact page](/contact) and fill in the support form — choose a query type (general question, report an issue, billing, etc.) and our team typically responds within 24 hours on business days. Logged-in users can view and continue support conversations from [Dashboard](/dashboard) → [Messages](/dashboard/messages) → Support tab — to start a new one, use the Contact page above.

Before reaching out, check the [FAQ](/help/faq), [Guides](/help/guides), or [ask the AI chat](#open-ai-chat) — your question may already be answered there.

Question 9

Can I send files in messages?

Accepted Answer

Yes. You can attach up to 5 files per message (PDF, DOCX, XLSX, JPG, PNG) with a 10MB limit per file. Attachments are shared within the conversation thread and can be previewed or downloaded by both parties.

Question 10

What's the difference between Grade A, Grade B, and Grade C?

Accepted Answer

Three descending tiers of used or ex-retail condition. **Grade A** = barely visible wear, no functional defects, typically 25–40% below new. **Grade B** = working but with visible cosmetic defects (scratches, dents), typically 40–55% below new. **Grade C** = heavy wear or partial functional defects, often parts-only, typically 60–80% below new. Maps to European A-Ware / B-Ware / C-Ware. Warranty terms vary between suppliers — always read the supplier's sale terms. Full breakdown in the [Product Condition Grades Glossary](/help/guides/product-condition-grades-glossary).

Question 11

How are Mixed/Returns pallets different from Liquidation Stock?

Accepted Answer

Same lot-based pricing, different source. **Mixed / Returns** = customer-returned stock, unmanifested blind mix of grades A through damaged, 60–85% below RRP, sold as-is with no warranty. **Liquidation Stock** = business-failure new stock (bankruptcy, closeout), typically new condition with original packaging, 40–70% below wholesale, manufacturer warranty may or may not transfer. Liquidation is lower risk per unit; mixed returns is higher risk but higher potential margin if you can repair or part-out the duds. Warranty terms vary — always read the supplier's sale terms. Full breakdown in the [Product Condition Grades Glossary](/help/guides/product-condition-grades-glossary).

Question 12

What is a shop retailer on WholesaleUp?

Accepted Answer

A shop retailer is a high-street or independent brick-and-mortar store operator with their own buying programme — they purchase wholesale to resell direct to consumers in physical retail locations. Verified shop-retailer accounts on WholesaleUp span fashion, beauty, gifts, homeware, food + beverage, and convenience-store ranges across the EU, UK, and North America. For wholesalers + brand owners, shop retailers are the customer-facing tier with regular reorder cadence + category-merchandising decisions.

Question 13

How much do shop retailers typically order?

Accepted Answer

Shop retailers buy at case-pack to pallet scale depending on store format. Single-store independents typically reorder weekly-to-monthly at case-pack quantities; small chains (3-15 stores) order monthly at pallet quantities; regional chains (15+ stores) order quarterly at multi-pallet to container-load scale. Profile pages list each retailer's store count + typical reorder cadence so suppliers can shortlist by commercial fit.

Question 14

How are shop retailers verified?

Accepted Answer

Shop-retailer accounts go through documentary verification: business registration, VAT/EIN where applicable, and proof-of-store (storefront photo, lease document, or chain-registration record). Verified profiles display the badge + the count of physical retail locations the buyer operates. [Supplier Pro](/pro) viewers see additional commercial signals (last order date, average order value, payment-terms posture).

Question 15

How do I reach shop retailers as a supplier?

Accepted Answer

Become a [supplier on WholesaleUp](/register) (free or [Supplier Pro](/pro)) and your products surface to shop-retailer buyers via the directory + the Deals Digest newsletters. [Supplier Pro](/pro) members get priority placement in the directory + can directly enquire on shop-retailer profiles whose published interests match your range. Supplier Free accounts can list deals + receive inbound enquiries from shop retailers.

Question 16

What's the difference between shop retailers and online retailers?

Accepted Answer

[Shop retailers](/buyers/shop-retailers) operate physical stores — they buy at case-pack to pallet scale on a regular reorder cadence, often with seasonal range-planning cycles. [Online retailers](/buyers/online-retailers) operate ecommerce storefronts — they reorder faster (proven SKUs scale up in days, not weeks) and emphasise channel-mix (own-storefront vs marketplace). Suppliers serving both axes typically find shop retailers more predictable at volume, online retailers more responsive to new range introductions.

Question 17

Where do shop retailers go to source new products?

Accepted Answer

Shop-retailer buying calendars typically anchor on category trade shows (Top Drawer, Spring Fair, Pure London for fashion/gift; Maison & Objet for homeware; NY NOW + Atlanta Mart in NA) plus year-round wholesale-platform sourcing. Most shop retailers maintain a core supplier base + actively look for new-range introductions 2-3 times per year. Suppliers running new-collection drops should align launch timing with these buying-cycle peaks.

Question 18

What is an online retailer on WholesaleUp?

Accepted Answer

An online retailer operates their own ecommerce storefront — Shopify, WooCommerce, BigCommerce, custom platforms — and buys wholesale to resell direct-to-consumer. Verified online-retailer accounts on WholesaleUp span every consumer category and operate fulfilment from warehouses across the EU, UK, and North America. For suppliers, the online-retail tier is typically the fastest cycle from sample to first reorder — proven SKUs scale on the storefront within days.

Question 19

How fast do online retailers reorder?

Accepted Answer

Online-retailer reorder velocity is materially faster than physical retail. Once a SKU proves on the storefront (typically 2-4 weeks of consistent sales data), reorder cycles tighten to weekly or biweekly. Bestsellers can scale 10-50x within 60 days. Suppliers servicing online retailers should plan for variable-velocity reorder + maintain enough buffer stock to absorb sudden volume jumps without lead-time gaps.

Question 20

Do online retailers also sell on marketplaces?

Accepted Answer

Many online retailers operate hybrid channels — own-storefront PLUS marketplace presence (Amazon, eBay, Etsy). Profile pages list each retailer's primary channel + channel mix. Suppliers' strategy varies by channel: brand-protected products require MAP-policy support on marketplace; commodity products work fine on both. Confirm the retailer's marketplace presence + reseller-policy compliance before authorising distribution.

Question 21

Do online retailers want exclusive or customised product?

Accepted Answer

Yes — online retailers competing on category positioning often want exclusive ranges or bespoke variants (custom packaging, colourways, regional collections, exclusive bundles). Suppliers offering [private-label](/suppliers/private-label) or customisation services are particularly attractive to online retailers wanting to differentiate. Profile pages list each retailer's customisation needs + typical exclusivity expectations (territory exclusive, channel exclusive, time-bounded exclusive).

Question 22

What's the difference between online retailers and marketplace sellers?

Accepted Answer

[Online retailers](/buyers/online-retailers) operate their OWN ecommerce storefront with their OWN brand identity — they own the customer relationship + shipping experience. [Marketplace sellers](/buyers/marketplace-sellers) operate ON Amazon/eBay/etc. — they piggyback on the marketplace's traffic + fulfilment but compete on listing-rank + Buy-Box. Suppliers' considerations differ: online retailers care about brand-co-marketing + exclusivity; marketplace sellers care about MAP enforcement + fast restock.

Question 23

Which ecommerce platforms do online retailers use?

Accepted Answer

The verified online retailers on WholesaleUp run on Shopify (~50% of accounts), WooCommerce (~25%), BigCommerce + Magento (~10%), and custom platforms (~15%). Most expect supplier integrations to support CSV/Excel feeds for inventory sync; some require API integration (Shopify-app, REST API) for real-time stock + order push. Profile pages list each retailer's platform + integration shape so suppliers can confirm compatibility before sample.

Question 24

What is a marketplace seller?

Accepted Answer

A marketplace seller operates on Amazon, eBay, Etsy, Walmart Marketplace, Mercado Libre, or similar third-party platforms — taking advantage of the marketplaces' built-in traffic, fulfilment networks, and trust signals to scale wholesale resale rapidly. Verified marketplace-seller accounts on WholesaleUp span every consumer category and operate across the EU, UK, and North America. They're typically the fastest-velocity tier of the wholesale buyer base.

Question 25

How quickly do marketplace sellers scale a SKU?

Accepted Answer

Faster than any other buyer type. Once a SKU wins a marketplace's algorithmic placement (Buy-Box on Amazon, Best-Match on eBay), volume scales 50-200x within 30 days. The corollary: SKUs that don't win placement stall completely + reorders dry up. Suppliers serving marketplace sellers should plan for binary-outcome reorder profiles — keep buffer stock for the wins, accept zero reorder on the misses.

Question 26

How do brand-gating + authorised-reseller compliance affect marketplace sellers?

Accepted Answer

Critical. Amazon Brand Registry restricts which sellers can list a registered brand without authorisation; eBay has Verified Rights Owner programmes; Etsy enforces per-category brand policies. Suppliers selling to marketplace sellers should be ready to issue authorised-reseller letters on company letterhead — without them, the marketplace seller may be unable to list at all. Sanitised invoices + brand-letter-of-authorisation are standard requests.

Question 27

Do marketplace sellers respect MAP pricing?

Accepted Answer

MAP (minimum advertised price) policy is enforced supplier-side — the supplier sets the floor, the marketplace seller agrees to it as a condition of authorised distribution. Suppliers serving marketplaces should publish a clear MAP policy + monitor marketplace listings for violations (third-party tools like Marketplace Pulse, Seller Snap, BrandLox automate this). Repeat MAP violators typically lose authorised-reseller status.

Question 28

Do marketplace sellers use FBA or merchant-fulfilled?

Accepted Answer

Most Amazon-active marketplace sellers use FBA (Fulfilment by Amazon) for high-velocity SKUs + merchant-fulfilled for low-velocity tail SKUs. eBay sellers typically merchant-fulfil from their own warehouse or use eBay Fulfilment. For suppliers, this affects shipping requirements: FBA needs FNSKU labels, polybag prep, multi-pack labelling per Amazon's preparation requirements. Confirm whether the buyer needs FBA-prep service before first order.

Question 29

What's the difference between marketplace sellers and distributors?

Accepted Answer

Marketplace sellers buy to RESELL on third-party platforms — they don't hold appointed distribution rights, they just compete on listing optimisation. [Distributors](/buyers/distributors) hold appointed wholesale rights for specific brands within a defined territory + sell wholesale into retailer networks. Many marketplace sellers source FROM distributors (clean paper trail for brand-gating); some operate at distributor scale themselves once they reach pallet+ buying volumes.

Question 30

What is a buyer-side distributor?

Accepted Answer

A buyer-side distributor or importer purchases at trade-tier scale + redistributes wholesale into retailer + marketplace + HoReCa channels in their territory. They sit one tier above retail buyers. Verified accounts on WholesaleUp operate across the EU, UK, and North America with multi-region warehousing and large pallet- to container-quantity buying capacity. For brand owners + manufacturers, distributors are the canonical territory-partner channel.

Question 31

What buying volumes do distributor accounts handle?

Accepted Answer

Distributor accounts typically buy at pallet to container-load scale with monthly to quarterly reorder cycles. Sub-distributors (covering a sub-region) may buy at multi-pallet scale; regional master distributors at multi-container scale; national distributors at programme-level (annual contracts with rolling delivery). Profile pages list each distributor's typical purchase scale so suppliers can shortlist accounts whose volumes match their production capacity.

Question 32

Do buyer-side distributors expect exclusivity?

Accepted Answer

Often yes — sub-regional distributors typically request exclusivity within their territory to justify their stocking + distribution investment in your brand. Common arrangements: territory-exclusive (sole distributor in a country); channel-exclusive (sole into a specific channel like HoReCa); time-bounded (exclusivity for the first N months in exchange for committed volume). Confirm exclusivity expectations BEFORE first order — they affect your wider distribution-network strategy.

Question 33

What margins do buyer-side distributors typically expect?

Accepted Answer

Distributor margins typically run 15-30% on top of supplier wholesale price — they need this to fund their own onward sales operation (warehouse, sales reps, marketing, trade-show presence, retailer onboarding). Higher margins are common in niche or premium categories where distributors invest in brand-building work; lower margins in commoditised categories with competitive distribution markets. Confirm margin expectations during initial commercial conversation.

Question 34

What trade-marketing support do distributors expect?

Accepted Answer

Distributors typically expect: (a) brand-asset pack (logos, photography, product copy, trade-spec sheets); (b) sales-collateral support (point-of-sale displays, retailer-ready presenters, sample programmes); (c) co-op marketing budget for their own promotional activity; (d) trade-show appearance support if the distributor exhibits with your brand. Smaller suppliers can scale these — confirm baseline expectations early so you don't over-commit to programmes you can't deliver.

Question 35

What's the difference between a distributor and a wholesaler-reseller buyer?

Accepted Answer

A [distributor](/buyers/distributors) typically holds APPOINTED rights for specific brands + invests in dedicated brand-building. A [wholesaler-reseller](/buyers/resellers) operates a multi-brand wholesale operation without exclusive rights — they aggregate assortments to onsell to retailers + marketplace sellers. Distributors are channel-partner relationships (long-term, brand-loyal); wholesaler-resellers are commercial-buyer relationships (transactional, multi-brand competitive).

Question 36

What is a dropshipping buyer?

Accepted Answer

A dropshipping buyer operates a dropship-only retail business — they sell across ecommerce storefronts and marketplaces but hold no inventory themselves, instead routing each customer order to a fulfilment supplier on a per-unit basis. Verified dropshipping-buyer accounts on WholesaleUp span fashion, homewares, beauty, electronics, and gifts across the EU, UK, and North America. Suppliers offering dropship-direct fulfilment service this tier of buyers.

Question 37

What do dropshipping buyers need from a supplier?

Accepted Answer

Five core requirements: (1) **Single-unit fulfilment** — willing to ship one unit at a time, not just case packs; (2) **Blind shipping** — dispatch under the buyer's brand identity, not yours; (3) **Real-time inventory feed** — Shopify/WooCommerce-compatible CSV or API; (4) **Fast dispatch SLA** — usually 1-2 business days from order to tracking notification; (5) **Returns workflow** — clear policy with per-return costs.

Question 38

Which platforms do dropshipping buyers commonly use?

Accepted Answer

Most dropshipping buyers operate on Shopify (with Spocket, Modalyst, AutoDS, or DSers apps for inventory sync) + Amazon FBM + eBay. Some operate WooCommerce + Etsy + custom storefronts. Suppliers offering dropship service typically integrate via app (best UX) or CSV feed (simpler). Confirm the buyer's primary platform + their preferred integration shape during initial commercial conversation.

Question 39

What margins do dropshipping buyers expect?

Accepted Answer

Typical dropshipping buyer-side margins run 15-40% gross. They typically buy at MSRP-discount pricing (the dropship price), then mark up to retail at the storefront. Suppliers need to price-in the per-order handling overhead (pick + pack + ship single unit costs more than picking from a pallet) — common practice is a small per-order fee (£0.50-£2) on top of the dropship price + a low monthly minimum order volume.

Question 40

What order volumes do dropshipping buyers generate?

Accepted Answer

Variable by buyer maturity. New dropshipping buyers may run 5-20 orders/day per SKU range; established buyers with proven storefronts run 50-200+ orders/day; high-volume buyers running aggressive paid-traffic campaigns can spike to 1,000+ orders/day on bestseller SKUs. Profile pages list typical order volumes so suppliers can confirm fit + capacity before agreeing to dropship-supply terms.

Question 41

What's the difference between dropshipping buyers and online retailers?

Accepted Answer

[Online retailers](/buyers/online-retailers) hold inventory + fulfil orders from their own warehouse (or 3PL on their behalf). [Dropshipping buyers](/buyers/dropshippers) hold no inventory + route every order to a supplier for direct-to-customer fulfilment. Suppliers' service models differ: online retailers expect bulk-pricing with case-pack delivery to their warehouse; dropshipping buyers expect single-unit fulfilment + blind shipping + tighter dispatch SLAs.

Question 42

What is a wholesaler-reseller buyer?

Accepted Answer

A wholesaler-reseller buyer purchases in bulk — typically pallet- to container-quantity — for redistribution through their own wholesale channel. They sit alongside distributors in the trade tier but typically operate without exclusive brand rights, instead aggregating multi-brand assortments to onsell to retailers, marketplace sellers, and other wholesale clients. Verified accounts operate across the EU, UK, and North America with established trade-credit relationships and significant working-capital buying power.

Question 43

Where do wholesaler-resellers source from?

Accepted Answer

Wholesaler-resellers source from a diverse supply base: brand owners + manufacturers offering wholesale terms; appointed distributors clearing surplus or end-of-line inventory; liquidators clearing customer-return + clearance loads; trading companies aggregating offshore production. Suppliers serving this tier should expect commercial-grade negotiation + competitive comparison against alternative sources — wholesaler-resellers operate margin-thin + competitive markets.

Question 44

Do wholesaler-resellers expect trade credit?

Accepted Answer

Yes — most established wholesaler-reseller accounts expect net 30/60/90 trade credit, often backed by trade-credit insurance (Atradius, Coface, Euler Hermes are common providers). New accounts start on pre-payment or partial-deposit terms; trade-credit gets approved after 2-3 successful settled orders. For suppliers without in-house credit-management capacity, trade-credit insurance + factoring services bridge the working-capital gap.

Question 45

What MOQs do wholesaler-resellers typically buy at?

Accepted Answer

Wholesaler-reseller MOQs are typically pallet quantity (1-2 pallets per SKU per order) for established accounts, scaling up to multi-pallet or container-load for higher-volume accounts. Smaller wholesaler-resellers serving regional markets may operate at case-pack scale across many SKUs; larger national wholesaler-resellers operate at programme-level (annual contracts with rolling delivery). Each profile lists typical MOQ + reorder cadence.

Question 46

Where do wholesaler-resellers onsell?

Accepted Answer

Wholesaler-resellers onsell across multiple downstream channels: independent retailers + small chains (their primary channel); marketplace sellers (B2B sourcing); HoReCa (hospitality, restaurants, cafés); event + corporate gifting buyers; export distributors; flash-sale + members-only retail platforms. Profile pages list each wholesaler-reseller's downstream-channel mix so suppliers can confirm distribution fit + check for channel-conflict with their other partners.

Question 47

What's the difference between a wholesaler-reseller and a distributor?

Accepted Answer

A [distributor](/buyers/distributors) typically holds APPOINTED rights for specific brands + invests in dedicated brand-building (sales reps, trade-show presence, marketing co-op). A wholesaler-reseller operates without exclusive rights + aggregates multi-brand assortments — they're commercial buyers competing on price + range breadth, not brand-channel-partner relationships. Many supplier programmes use both: distributors for primary territory partners + wholesaler-resellers for spot-volume + clearance redistribution.

Question 48

How do I list my company on WholesaleUp™?

Accepted Answer

Supplier accounts are available by invitation or by subscribing to [Supplier Pro](/pro). If you’ve received an invitation, follow the link in your email to set up your profile. Otherwise, you can [subscribe to Supplier Pro](/pro) for immediate access with priority placement, unlimited deals, and full analytics — or [contact us](/contact) with “Listing My Company” as the query type to request an invitation.

Question 49

What are the requirements to be listed?

Accepted Answer

A valid company registration, a professional website, and the ability to supply at genuine wholesale prices. Suppliers of **branded goods** must also be able to prove authenticity on request — via a **sanitized invoice** tracing stock to the brand, or a direct **Letter of Authorization (LOA)**. [Brand Owners](/help/faq?q=supplier-types-choice) self-authorize; sellers of unbranded or own-brand goods can substitute manufacturing paperwork. See the [branded-goods authenticity policy](/help/faq?q=branded-goods-authenticity).

Question 50

Is there a fee to be listed as a supplier?

Accepted Answer

Supplier Free listings are by invitation only. If you haven't received an invitation, you can [contact us](/contact) to express interest or [upgrade to Supplier Pro](/pro) for immediate listing with the PRO badge, priority placement on deal-rank/sort ties, visibility to all logged-in users, and unlimited deal listings.

Question 51

How long does the listing review take?

Accepted Answer

Verification typically takes 1–3 business days. You'll receive an email notification once your application is approved or if additional information is needed. Supplier Pro applications are prioritised.

Question 52

What supplier type should I choose?

Accepted Answer

Pick one or more that describe your business — you can select multiple.

**Production & ownership**
• Manufacturer — you produce goods directly
• Brand Owner — you own the brand and sell your own range
• Private Label / White Label — you manufacture to a customer's spec

**Distribution**
• Wholesaler — you sell in bulk at trade prices
• Distributor — you have authorized distribution rights for a brand
• Importer — you bring goods in from overseas and resell
• Exporter — you sell to buyers outside your country
• Trading Company — you buy and resell across markets

**Specialist / fulfilment**
• Liquidator / Clearance — surplus, returns, or overstock at discount
• Dropshipper — you ship directly to the buyer's customer
• Sourcing Agent — you help buyers find and negotiate with factories
• Artisan / Maker — handmade or small-batch goods

Selecting only the types that match your real activity boosts your match rate on buyer searches — don't over-select.

Question 53

How does WholesaleUp™ verify that branded goods are authentic?

Accepted Answer

Suppliers of **branded goods** must prove authenticity on request — via a **sanitized invoice** tracing stock back to the brand (pricing can be redacted; SKU / brand / chain of ownership must remain visible), or a direct **Letter of Authorization (LOA)** from the brand. **[Brand Owners](/help/faq?q=supplier-types-choice)** self-authorize; **Manufacturers, Private Label / White Label, and Artisan** sellers of unbranded or own-brand goods can substitute manufacturing paperwork. A **72-hour SLA** applies to platform audit requests; non-compliance triggers delisting, Verified badge revocation, and — for [Supplier Pro](/pro) members — prorated balance forfeiture. See [Proving authenticity as a supplier](/help/guides/proving-authenticity-as-a-supplier) (supplier workflow) and [Spotting counterfeit goods](/help/guides/spotting-counterfeit-goods) (buyer checklist).

**Amazon sellers:** the sanitized invoice / LOA proves the supplier is an authorized source — but for ungating you'll submit **your own purchase invoice** from them (unredacted, ≥10 units, your Seller Central business name & address, dated within 90–180 days). See [Amazon ungating with WholesaleUp™ suppliers](/help/guides/amazon-ungating-with-wholesaleup-suppliers).

Question 54

How do I set up my supplier profile?

Accepted Answer

Go to [Dashboard](/dashboard) → [Supplier Profile](/dashboard/supplier-profile). There are 4 tabs:

1) [Business Profile](/dashboard/supplier-profile?tab=business-profile) — supplier type, buyer types served, supply models, business description, company logo
2) [Products & Supply](/dashboard/supplier-profile?tab=products-supply) — product categories, brands distributed, certifications, customisation, pre-dispatch quality inspection
3) [Orders & Payments](/dashboard/supplier-profile?tab=orders-payments) — minimum order value, payment methods, deposit, invoicing & tax, return policy
4) [Shipping & Reach](/dashboard/supplier-profile?tab=shipping-reach) — delivery methods, countries served, website, lead time, incoterms, free-shipping threshold, import-duty coverage, transit insurance, business hours

Your company name, contact details, and registered address are managed separately on [Account Profile](/dashboard/account-profile).

12 fields are required; 32 are optional.

Question 55

How do I get the Verified Supplier badge?

Accepted Answer

The green "Verified" badge is granted by our admin team after reviewing your company registration, website, and product offerings. Ensure your profile is complete and accurate — this significantly speeds up verification.

Question 56

What is the blue "Pro" badge?

Accepted Answer

The blue "Pro" badge appears next to [Supplier Pro](/pro) members. It indicates a paid membership with enhanced features and signals to buyers that you're invested in the platform. [Upgrade to Supplier Pro](/dashboard/billing) in [Dashboard](/dashboard) → [Billing](/dashboard/billing).

Question 57

What is the "Top Rated" badge?

Accepted Answer

The amber "Top Rated" badge is awarded to suppliers meeting six criteria simultaneously: average rating of 4.5 or higher, reviews aggregated from at least 5 independent sources, median enquiry response time of 48 hours or less, 3 or more active deal listings, an account at least 90 days old, and not currently suspended. Eligibility is recomputed nightly — dropping below threshold on any single criterion removes the badge until the supplier is back above. The full criteria + buyer-facing rationale are documented in the [Understanding Supplier Badges & Verification](/help/guides/understanding-supplier-badges-and-verification) guide. To earn it, focus on three things: keep your rating high (deliver on promises and reply quickly), maintain a steady inventory of active deals, and respond to enquiries promptly — [Supplier Statistics](/dashboard/supplier-statistics) shows your current numbers against each threshold.

Question 58

What is the "New" supplier badge?

Accepted Answer

The sky-blue "New" badge appears next to verified suppliers within their first 90 days on WholesaleUp™. It helps buyers spot newly-onboarded suppliers worth watching as their reputation builds, and gives new suppliers a small early-discoverability boost. The badge auto-clears the day the supplier passes 90 days of account age — nothing to renew or apply for. It's mutually exclusive with [Top Rated](/help/faq/top-rated-badge) by construction (Top Rated requires 90+ days of account age), but stacks fine with [Verified](/help/faq/verified-badge) and [Pro](/help/faq/pro-badge). New suppliers focused on graduating to Top Rated should review the criteria in [Understanding Supplier Badges & Verification](/help/guides/understanding-supplier-badges-and-verification) and start tracking [Supplier Statistics](/dashboard/supplier-statistics) early.

Question 59

Who can see my supplier profile details?

Accepted Answer

Your **real company name, logo, branding, and all contact details** (main contact, account contacts, phone, website, LinkedIn, and other social profiles) run through **one unified visibility gate** — they're either all visible to a given viewer or all hidden. Which viewers unlock the gate depends on (a) whether you're Supplier Free or Supplier Pro, and (b) which page the viewer is on.

**On a Supplier Free profile:**

• **Guest and Free buyers** — see an anonymised descriptor (e.g. *"Electronics Wholesaler & Dropshipper"*) derived from your category + supplier types, on every page. No name, no logo, no contact details anywhere.
• **Standard buyers** — see your real name, logo, and full contact details **only on a deal page** (`/deal/<slug>`), because the visit has a specific deal's context. On your `/supplier` profile page and in the `/suppliers` directory, Standard buyers see the same anonymised descriptor as guests.
• **Premium and Premium+ buyers** — see your real name, logo, and full contact details **on every surface**: deal pages, supplier profile, and the directory.
• **Fellow [Supplier Pro](/pro) members** — see your real name, logo, and full contact details on every surface (Supplier Pro grants the same access as Premium+).
• **Fellow Supplier Free members** — treated the same as Free buyers: they see only the anonymised descriptor on every surface.

**On a Supplier Pro profile:**

• **Every logged-in user** — Free, Standard, Premium, Premium+, and fellow suppliers — sees your real name, logo, and full contact details on every surface (deal pages, supplier profile, directory). Unlocking this everywhere-visibility is one of the headline benefits of [upgrading to Supplier Pro](/pro).
• **Guests** — still see the anonymised descriptor until they log in.

The rest of your profile — company description, country, categories, supplier type, stock grades, verification badge, and product listings — is public to everyone including guests, regardless of tier or page.

Question 60

Can I add additional contacts to my supplier account?

Accepted Answer

You can add additional **contact people** — colleagues that buyers can reach alongside your primary account contact. Go to [Dashboard](/dashboard) → [Account Contacts](/dashboard/account-contacts) to add a contact with their name, role description, work email, phone numbers, LinkedIn, Microsoft Teams handle, WhatsApp, and languages spoken. Drag rows to reorder — the first contact is treated as the highest priority. Supplier Free accounts can add 1 additional contact; [Supplier Pro](/pro) allows up to 5. Your primary account contact is managed separately in [Account Profile](/dashboard/account-profile). Note: additional contacts don’t get their own login — they’re people buyers can reach, not separate user accounts with role-based access.

Question 61

How do I upload deals?

Accepted Answer

Go to [Dashboard](/dashboard) → [Upload Deals](/dashboard/upload-deals). Every listing starts with a file upload — whether you're adding one deal or hundreds. We accept CSV, Excel, JSON, PDF, or plain text. Our system automatically parses your file, categorises your products, validates the required fields, and calculates margins — you'll see a summary of any issues before anything goes live.

Question 62

Where can I find the deal upload field guide?

Accepted Answer

A comprehensive guide covering every product field is available at the [Upload Field Guide](/help/guides/upload-field-guide). It is organized into 16 field categories with accepted values, formats, and examples for each field.

Question 63

How do I edit or manage my deals?

Accepted Answer

Go to [Dashboard](/dashboard) → [Manage Deals](/dashboard/manage-deals) to view all your active, inactive, and archived deals. From there you can edit details, manage expiry dates, activate/deactivate, delete, or perform bulk operations. Public placement is merit-based — driven by your deal’s composite [deal rank](/help/faq?q=priority-placement) (markup, freshness, recency, and supplier tier) plus the active sort criteria, with [priority placement](/help/faq?q=priority-placement) breaking ties in favor of Supplier Pro listings.

Question 64

Is there a limit on how many deals I can list?

Accepted Answer

Supplier Free lets you upload up to 100 deal listings per rolling 30-day cycle — the counter opens on your first upload and resets 30 days later, and deleting a deal mid-cycle does not free a slot. You'll get an email and push alert at 80% and 100% of the cap. [Supplier Pro](/pro) has no upload cap.

Frequently Asked Questions

Ready to Increase Your
Reseller Profits?

Frequently Asked Questions

Suppliers FAQs

Can I be both a buyer and a supplier?

What is WholesaleUp™?

Is WholesaleUp™ free to use?

What countries do you cover?

Getting Started

WholesaleUp™ Directory

Selling & Dropshipping

Supplier Setup & Profile

Supplier Deals & Analytics

Supplier Growth & Engagement

Affiliate Program

Account & Billing

Trust, Safety & Disputes

Still have questions?

Ready to Increase Your
Reseller Profits?

Suppliers FAQs

Can I be both a buyer and a supplier?

What is WholesaleUp™?

Is WholesaleUp™ free to use?

What countries do you cover?

Getting Started

WholesaleUp™ Directory

Selling & Dropshipping

Supplier Setup & Profile

Supplier Deals & Analytics

Supplier Growth & Engagement

Affiliate Program

Account & Billing

Trust, Safety & Disputes

Still have questions?

Frequently Asked Questions

Ready to Increase YourReseller Profits?

Frequently Asked Questions

Suppliers FAQs

Can I be both a buyer and a supplier?

What is WholesaleUp™?

Is WholesaleUp™ free to use?

What countries do you cover?

Getting Started

WholesaleUp™ Directory

Selling & Dropshipping

Supplier Setup & Profile

Supplier Deals & Analytics

Supplier Growth & Engagement

Affiliate Program

Account & Billing

Trust, Safety & Disputes

Still have questions?

Ready to Increase YourReseller Profits?

Suppliers FAQs

Can I be both a buyer and a supplier?

What is WholesaleUp™?

Is WholesaleUp™ free to use?

What countries do you cover?

Getting Started

WholesaleUp™ Directory

Selling & Dropshipping

Supplier Setup & Profile

Supplier Deals & Analytics

Supplier Growth & Engagement

Affiliate Program

Account & Billing

Trust, Safety & Disputes

Still have questions?

Ready to Increase Your
Reseller Profits?

Ready to Increase Your
Reseller Profits?