Question 1

Are the deals genuine?

Accepted Answer

All suppliers undergo a verification process before being listed, and we display a "Verified Supplier" badge on those who pass. However, WholesaleUp™ is an access-based directory — we facilitate introductions, not transactions. We strongly recommend running your own [due diligence checklist](/help/faq?q=due-diligence) before a first order (registry lookup, bank-account-name match, paid sample, terms in writing).

Question 2

How does WholesaleUp™ protect against scams?

Accepted Answer

We verify suppliers before listing, display verification badges, track supplier performance metrics, and surface a reputation summary on each supplier's [Review tab](/help/faq?q=supplier-reviews) (overall score, source count, per-dimension breakdown, highlights and cautions — visible to Premium+ buyers and Supplier Pro members). We also monitor for suspicious activity and remove suppliers that fail to meet standards. However, no directory can guarantee every transaction — always apply standard B2B precautions.

Question 3

What are the key benefits for buyers?

Accepted Answer

Browse the web's largest directory of 30,600+ verified wholesale, liquidation, and dropship suppliers across the EU, UK, and North America, with a zero-commission model and built-in profit calculators (markup, margin, RRP) on every [deal](/deals). [Paid tiers](/retailer-upgrade) unlock [supplier](/suppliers) company names, addresses, and contact details so you can reach out directly; the Weekly Deals Digest lands in your inbox from the Free tier upward, paid tiers add keyword-prioritised ranking in the Deals Digest, and [Premium+](/retailer-upgrade) unlocks [Custom Sourcing](/dashboard/custom-sourcing) support when you can't find what you need.

Question 4

Can I use WholesaleUp™ with any eCommerce platform?

Accepted Answer

Yes. WholesaleUp™ is a wholesale-discovery platform, not a sales channel — there’s no lock-in. The same verified suppliers and deals work whether you sell on eBay, Amazon, Shopify, WooCommerce, Etsy, your own site, or brick-and-mortar retail.

Question 5

Are cosmetics suppliers on WholesaleUp verified?

Accepted Answer

Yes. Every cosmetics supplier account goes through documentary review (business registration, VAT/EIN where applicable, trade references) before profile activation. Cosmetics-specific compliance signals worth filtering on: EU CPNP (Cosmetic Products Notification Portal) registration for any supplier shipping into EU markets, FDA registration for US-bound stock, ISO 22716 GMP for the manufacturing facility, Halal certification for the GCC export route, and Vegan / cruelty-free third-party certifications. [Standard+](/retailer-upgrade) tier viewers see additional trust signals on each profile (rating, reviews, response-time metrics, verified certification list).

Question 6

Are jewelry suppliers verified, and what about hallmarks?

Accepted Answer

Every jewelry supplier account on WholesaleUp goes through documentary review before profile activation. For fine-jewelry suppliers we additionally surface: assay-office-of-record (UK: London / Birmingham / Sheffield / Edinburgh; EU: regional offices in France, Italy, Spain, Germany, Netherlands; US/Canada: FTC-style stamping), responsible-sourcing certifications (Responsible Jewellery Council membership, Kimberley Process Certification, Fairtrade Gold), and stone-grading credentials (GIA, IGI, HRD certificates). [Standard+](/retailer-upgrade) tier viewers see additional trust signals.

Question 7

Are perfume suppliers verified, and what about CPNP / FDA compliance?

Accepted Answer

Yes. Every perfume supplier on WholesaleUp goes through documentary review before profile activation. We surface: EU CPNP (Cosmetic Products Notification Portal) registration status — mandatory for any supplier shipping into EU markets — FDA registration for US-bound stock, ISO 22716 GMP for any supplier handling private-label production, IATA hazmat-shipping certification (perfume ships as Class 3 flammable liquid; pallet-quantity buyers need carrier-eligibility verification), and authorised-distributor brand-of-record relationships. [Standard+](/retailer-upgrade) tier viewers see additional trust signals.

Question 8

Are shoes suppliers verified, and what about REACH / CPSIA compliance?

Accepted Answer

Yes. Every shoes supplier on WholesaleUp goes through documentary review before profile activation. We surface: REACH and SVHC compliance for EU-bound stock (chemical regulations on dyes, adhesives, leather treatments), CPSIA compliance for US-bound kids footwear, EN ISO 20345 for safety-rated work footwear, leather-origin certifications (Leather Working Group / LWG), and authorised-distributor relationships of record. [Standard+](/retailer-upgrade) tier viewers see additional trust signals (rating, reviews, response-time metrics, verified certification list).

Question 9

Are sunglasses suppliers verified, and what about UV compliance?

Accepted Answer

Yes. Every sunglasses supplier goes through documentary review before profile activation. We surface: EN ISO 12312-1 compliance (the EU standard for sunglasses; UV-rating + filter category labelling), ANSI Z80.3 for US-bound stock, AS/NZS 1067 for Australia / New Zealand markets, CPSIA for US-bound kids sunglasses, polarisation-claim verification documentation, and authorised-distributor brand-of-record relationships. [Standard+](/retailer-upgrade) tier viewers see additional trust signals (rating, reviews, response-time metrics, verified certification list).

Question 10

Are bag suppliers verified, and what about REACH / CPSIA compliance?

Accepted Answer

Yes. Every bag supplier on WholesaleUp goes through documentary review before profile activation. We surface: REACH and SVHC compliance for EU-bound stock (chemical regulations on dyes, adhesives, PU coatings, leather treatments), CPSIA compliance for US-bound kids backpacks, EN 71 for kids bags marketed as toys-adjacent, leather-origin certifications (Leather Working Group / LWG) on leather-tier ranges, and authorised-distributor brand-of-record relationships. [Standard+](/retailer-upgrade) tier viewers see additional trust signals.

Question 11

What personal data does WholesaleUp™ collect?

Accepted Answer

Nine categories, per Privacy Policy §1: identity and business data (name, company, VAT ID, subscription tier), contact data (email, phone, address, social handles), buyer profile data (categories, volumes, sourcing preferences, target markets), supplier profile data (supplier type, catalogue, certifications, MOQs, payment terms, Incoterms), transactional and behavioral data (deal views, saved deals, supplier visits, searches, impressions — raw events retained 7 days then aggregated into anonymised daily statistics; collected for both registered users and visitors), technical and account data (IP, browser, device, cookies, session tokens, login history, OAuth tokens, push subscriptions and delivery logs), communication preferences (newsletter and notification settings), uploaded content (files, images, logos), and AI chat conversations (stored 90 days by default, with email addresses, phone numbers, and card numbers auto-scrubbed before storage). Full details in our [Privacy Policy](/legal/privacy).

Question 12

How is my data used?

Accepted Answer

Seven purposes, per Privacy Policy §2: to provide and manage your access (contract), improve services (legitimate interests), personalise newsletters, browsing, and product recommendations (consent), send promotional updates (consent / legitimate interests), protect security and prevent fraud — including bot detection, rate limiting, login monitoring, and password-breach checking (legitimate interests), generate aggregated anonymised statistics on platform usage and category trends (legitimate interests), and display a real-time "online now" presence indicator to peers you're in active contact with (only a derived ten-minute boolean flag is shared, never the underlying timestamp — legitimate interests). We never sell or rent your data.

Question 13

What are my rights under GDPR?

Accepted Answer

You have the right to:

• Access your data
• Rectify inaccuracies
• Erase your data ("right to be forgotten")
• Restrict processing
• Data portability
• Object to processing (including direct marketing)
• Withdraw consent at any time

[Contact us](/contact) to exercise any right. Complaints can be filed with the AEPD (Spain) or ICO (UK).

Question 14

How long is my data retained?

Accepted Answer

Retention is tiered, per Privacy Policy §7 and §1.9:

• Core personal data (profile, contact details, uploaded content) — kept while your account is active
• AI chat conversations — 90 days by default, with email addresses, phone numbers, and card numbers auto-scrubbed before storage; if a chat escalates to a support ticket, the ticket's retention applies instead
• Raw behavioral events (individual deal views, supplier visits, search impressions) — 7 days, then aggregated into anonymised daily statistics and the raw records are permanently deleted
• Account-deletion requests — processed within 30 days of receipt (GDPR Article 12; may extend by up to two months for complex or high-volume requests, with notice)

We also periodically review and securely delete data no longer required.

Question 15

Is my data shared with third parties?

Accepted Answer

Only with vetted sub-processors under GDPR-compliant terms, per Privacy Policy §4:

• Hosting, database, CDN — Vercel
• Email delivery — Resend
• Traffic control & DDoS protection — Cloudflare
• Rate limiting & caching — Upstash
• AI assistant — Anthropic (conversation content you submit)
• Payments — Stripe, PayPal (full card details handled directly by the provider; we only receive a transaction reference plus last-four digits and card brand)
• Analytics — Google Analytics (pseudonymised usage, IP truncated where supported)
• Authentication (OAuth) — Google, Apple, Facebook (only if you choose social sign-in)
• Anti-fraud — Google reCAPTCHA, HaveIBeenPwned (partial password-hash prefix only; your actual password is never transmitted)
• Legal authorities — only if required by law, court order, or regulatory obligation

We do not sell, rent, or lease your data. International transfers outside the EEA / UK are protected by Standard Contractual Clauses (SCCs).

Question 16

What cookies does WholesaleUp™ use?

Accepted Answer

Four consent categories:

• Essential — session, security, consent state, form-draft autosave (always on)
• Personalisation — sidebar preferences, display currency, profile-completion progress (requires consent)
• Analytics — Google Analytics _ga / _gid for usage data (requires consent)
• Marketing/Advertising — ad-platform and affiliate cookies (requires consent)

No marketing cookies are currently active on the site. When our affiliate programme launches, a first-party cookie (wup_aff_ref) will store referral attribution for 60 days (or 90 days for top-tier affiliates) under the Marketing category — and only if you've accepted marketing cookies. You choose which non-essential categories to allow via the cookie banner. Full details in our [Cookie Policy](/legal/cookies).

Question 17

How do I manage my cookie preferences?

Accepted Answer

Click "Cookie Settings" in the website footer at any time to reopen the consent panel. You can accept all, reject all, or pick individual categories. Your choice is stored for 12 months, then we'll re-ask with your previous preferences pre-selected. You can also control cookies via your browser settings.

Question 18

Why does WholesaleUp track my device fingerprint?

Accepted Answer

Paid subscriptions are licensed to one user, so we hash a few browser properties (user-agent, language, screen, time-zone, platform) one-way to detect when the same device suddenly logs in to multiple paid accounts. The hash never leaves WholesaleUp, isn't used for advertising, and is kept for 90 days. Legal basis: Article 6(1)(f) UK GDPR legitimate interest, per [Privacy Policy §1.10](/legal/privacy). You can object via service@wholesaleup.com.

Question 19

What is "impossible-travel" detection and how does it affect me?

Accepted Answer

We compare the country (inferred from IP, country-level only) of two consecutive sign-ins on your account. UK→Mumbai inside an hour fires the check. New accounts (14-day warm-up), frequent travellers, VPN users, and corporate IPs are exempted. We never auto-suspend on this signal alone — appeals are reviewed individually if the system is wrong.

Question 20

How long is my login + device-fingerprint data kept?

Accepted Answer

Device-fingerprint hashes: 90 days. Behavioural aggregates: 90 days. Raw login records: 12 months. Abuse-event audit rows: indefinitely (legal compliance). Older rows are auto-pruned by cron — we don't hoard data. Right to erasure under Article 17 UK GDPR applies, but abuse-audit rows fall under the Article 17(3)(b) legal-compliance exemption.

Question 21

Who operates WholesaleUp™?

Accepted Answer

Tradegenius SL (CIF B76780006), a company registered in Spain with registered office at Calle Villalba Hervas 2, 4-2, Santa Cruz de Tenerife, 38002, Spain. Operating since 2004. See [clause 1.6 of the Terms of Use](/legal/terms) for the operator statement.

Question 22

Where can I read the Terms of Use?

Accepted Answer

The full [Terms of Use](/legal/terms) are available on our website. Key points: WholesaleUp™ is a B2B access-based service for business entities or sole traders (not a transactional marketplace); access packages are one-time purchases with no auto-renewal; transactions between buyers and suppliers happen directly — WholesaleUp™ is not a party to those transactions; and WholesaleUp™'s total liability for any claim is capped at the fees paid in the 12 months preceding the claim (clause 8.5).

Question 23

Is WholesaleUp™ liable if something goes wrong with a deal or supplier?

Accepted Answer

WholesaleUp™ is a directory and access service — transactions between buyers and suppliers happen directly, so responsibility for orders, payments, shipments, refunds, and product quality sits with the supplier, not with WholesaleUp™. Under [clause 8.5 of the Terms of Use](/legal/terms), WholesaleUp™'s total liability for any claim arising out of the agreement is capped at the amount of fees you paid in the 12 months preceding the claim, and WholesaleUp™ is not liable for loss of profit, business, or any indirect, special, incidental, or consequential damages. Clauses 6 (Warranties), 7 (Indemnity), and 8 (Limitation of Liability) set out the full allocation of risk. If you have a problem with a supplier, contact the supplier first via the enquiry thread — our [support team](/contact) can escalate if the supplier is unresponsive.

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