Read your supplier analytics dashboard — track impressions, views, enquiries, and conversion rates to improve your listing performance.
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Analytics reveal how buyers interact with your listings. Learn to read your metrics across the five Supplier Statistics tabs, understand category benchmarks, and act on data to improve visibility, enquiry rate, and reply cadence.
Go to Dashboard > Supplier Statistics to view all your performance metrics. Supplier Statistics presents your performance across five tabs — Overview, Deals, Enquiries, Keywords, and Market. Filter by time period — 7d, 30d, 90d, 12m, or All time. The dashboard reads live totals for recent periods, and raw events are rolled up into daily summaries by a nightly job for older data. An automated Insights panel surfaces recommendations based on your numbers.
How many times your deal appeared in a listing — search results, category pages, or the homepage.
Insight: Impressions measure visibility. Low impressions usually point to categorization gaps or weak keywords rather than a weak listing.
How many times buyers clicked through to your full deal details page.
Insight: Views measure interest. High impressions with low views = your title, price, or image isn't compelling enough to earn the click.
How many times buyers viewed your supplier profile page.
Insight: Rising profile views = buyers are researching you across deals, not just one listing. A strong profile turns one-off clicks into repeat enquiries.
Total enquiries received on your deals and supplier profile.
Insight: Directly tied to deal views and price competitiveness. Rising enquiries = buyers are interested; declining = pricing or stock concerns.
Percentage of deal views that resulted in an enquiry (enquiries ÷ deal views × 100).
Insight: A higher enquiry rate means your price, description, and terms are converting well. If views are strong but enquiry rate is low, tighten your pricing or specs.
Total replies you've sent back to buyer enquiries.
Insight: Tracks your response cadence. Combined with enquiry volume this tells you how quickly you're engaging — and how many conversations you're actually progressing.
Headline metrics — impressions, deal views, profile views, enquiries, enquiry rate, replies, and active deals. Each is shown with % change vs. the previous period, a platform-average comparison, and a sparkline trend. A funnel view connects the stages end-to-end.
Per-deal breakdown — views, enquiries, enquiry rate, favorites, and deal rank. Lets you see exactly which listings are carrying the profile and which ones need a refresh.
Average response time, response rate, status breakdown (pending / unread / replied / archived), pending-enquiries list, and a source breakdown showing where each enquiry originated (deal page, supplier profile, search, homepage, related deals).
Searches that surfaced your deals, plus trending keywords in your categories. Use this to refine your titles and discover adjacent niches worth listing into.
Category benchmarks — active suppliers, average deal rank, average enquiry rate, average response time — and your percentile rankings across them. Supplier Pro is required to unlock the full Market view.
Each deal view records its source so you can see which channels are actually driving traffic. Sources tracked:
A listing that earns most of its views from search results behaves differently from one that lives off the homepage featured section — the source breakdown tells you which levers (keywords, category placement, featured slots) are doing the work.
See how your metrics stack up against other suppliers in your product categories. If you're below-average in impressions, your categorization may be incomplete or your keywords weak.
Discover which product categories are hot (high enquiry volume, rising views) and which are cooling. This helps you decide where to focus new inventory.
Analytics show seasonal demand shifts. E.g., electronics surge Q4, fashion peaks in spring/summer. Adjust inventory timing accordingly.
The time filter lets you view trends over 7d, 30d, 90d, 12m, or All time. Short ranges (7d / 30d) help you spot immediate changes — a price drop boosting views overnight, or an out-of-stock day suppressing impressions. Longer ranges (90d / 12m) reveal seasonal patterns. Use this to decide when to launch new deals or adjust inventory.
High deal views, low enquiry rate
Buyers click through to your deal but don't send enquiries.
Your pricing may be too high, or product specs unclear. Tighten the description, clarify MOQ/shipping, or revisit pricing against category benchmarks.
Low impressions
Your deal rarely appears in listings.
Check categorization (are you in all relevant categories?), tighten your keywords, and confirm your deal is ACTIVE rather than PENDING or SOLD_OUT.
High impressions, low deal views
Listings appear but buyers don't click through.
Make your deal title specific (e.g. 'Samsung Galaxy S24 256GB Black' not 'Phone'), add a professional image, and make sure the headline price is competitive.
Low profile views
Individual deals get views but nobody clicks through to your supplier profile.
Strengthen your deal cards and supplier-name link, and fill out the profile with strong company descriptions, certifications, and logistics detail so buyers want to learn more.
Rising enquiries
You're getting more attention — ready to scale?
Increase inventory on top-performing deals, consider [Supplier Pro](/pro) for priority placement on deal-rank / sort-position ties, or list complementary products.
Check analytics weekly. Trends compound — a small dip in impressions this week could signal a bigger categorization issue.
Compare your metrics to the platform-average shown alongside each Overview card. Consistently below-average in a category usually means your description, pricing, or keywords need work.
Track your top-performing deals separately. Which listings are carrying the enquiry rate? Which are inflating impressions without converting? Weight your inventory accordingly.
Try A/B testing price changes. Lower a deal's price, watch impressions and enquiries across a full week, then decide whether the drop earned its margin hit.
Seasonal deals deserve seasonal analytics. Review metrics at the start and end of each season so the next cycle starts with better titles and pricing.
Supplier Pro unlocks the full Market view — category benchmarks showing the number of active suppliers, average deal rank, average enquiry rate, and average response time, plus your percentile rankings across each of those dimensions.
Pro members can also see category-level benchmarks for response times, fill rates, and on-time percentages, so you know exactly where you stand against other suppliers in the same categories. Supplier Pro also gives you priority placement on deal-rank / sort-position ties, and CSV/PDF export of every analytics view.
Successful suppliers check analytics every few days and make small, continuous improvements to pricing, descriptions, and inventory. You don't need massive changes—just consistent optimization based on what the data tells you.
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