Learn what WholesaleUp™'s four supplier badges — Verified, PRO, Top Rated, and New — mean, the criteria suppliers earn each badge under, and how the verification process works.
Access 30,600+ verified suppliers and exclusive wholesale deals with the best margins.
Learn how WholesaleUp™'s badge system helps buyers identify trusted suppliers and how you can earn badges as a seller.
Badges are trust indicators that help buyers quickly assess supplier credibility and trustworthiness. In a marketplace with thousands of suppliers, badges cut through the noise and highlight those who have been vetted, verified, or consistently deliver excellent service.
For suppliers, badges unlock better visibility, higher conversion rates, and stronger buyer relationships. For buyers, badges reduce risk and make supplier evaluation faster and more confident.
Company identity and business authenticity confirmed by the WholesaleUp™ team. This is the foundation of trust on WholesaleUp™ and the badge buyers look for first.
Supplier Pro subscriber — full-profile visibility to every logged-in buyer (name, logo, and contact details visible on every surface), priority placement in search and category pages, and an unlimited deals cap.
Earned by suppliers meeting six criteria together: average rating ≥ 4.5, reviews aggregated from at least 5 independent sources, median enquiry response time ≤ 48 hours, 3+ active deal listings, account at least 90 days old, and not currently suspended. Reflects sustained quality across reviews, responsiveness, and listing activity.
WholesaleUp™ verifies suppliers through a rigorous process that checks:
Once verified, your Verified Badge appears on your profile immediately. Keep your profile information current to maintain your badge status.
Badges are earned through consistent performance and good practices. They can be at risk if:
Incomplete profiles can lose verification status.
Buyers who don't get a timely response typically move on. Fast replies convert more enquiries into orders and lift your average buyer rating over time.
Policy violations can result in account flags or suspension.
Regular deal postings help maintain all badge statuses.
Badges appear next to supplier names throughout WholesaleUp™ and give you instant insight:
Supplier has been vetted by WholesaleUp™ — company identity and business authenticity confirmed.
Supplier Pro subscriber — full-profile visibility to every logged-in buyer (name, logo, and contact details visible on every surface), priority placement in search and category pages, and an unlimited deals cap.
Sustained-quality signal — supplier currently meets all six Top Rated criteria simultaneously (4.5+ average rating across 5+ independent review sources, ≤ 48-hour median enquiry response, 3+ active deal listings, 90+ days on the platform, and not suspended). Recomputed nightly so a slip on any one criterion removes the badge until the supplier is back above threshold.
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Verified suppliers within their first 90 days on WholesaleUp™. Helps buyers spot newly-onboarded suppliers worth watching as their reputation builds. Mutually exclusive with Top Rated (which requires 90+ days of account age).
Verified supplier in their first 90 days on WholesaleUp™. Worth a closer look as their reputation builds — pair with the supplier's profile completeness, response time, and any early deal listings to gauge fit.
